Two giants get together for a mobile marketing campaign:
Wal-Mart has teamed up with Disney for free wake-up calls and customized activity reminders from Hannah Montana, star of the hit Disney Channel television series. By logging on to http://www.hannahmontanacalls.com, moms and dads can select the date, time and theme of their child's wake-up call or activity reminder and have them sent to their kid’s mobile phone.
Read more @ Mobile Marketer.
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