SMS stands for “Short Message Service”; it is used for sending plain text messages over a cellular network. MMS stands for “Multimedia Messaging Service” and is used to send images, audio, and video files over the same network. MMS is great way to boost engagement and “wow” your audience -- ideal for sharing coupons, offers, and flyers.
The chart below compares SMS and MMS.
| Product Comparison | MMS | SMS |
| Send Audio | check | - |
| Send GIF | check | - |
| Send Video | check | - |
| Send Images | check | - |
| Send Long Text (1600 Char) | check | - |
| Keywords | check | check |
| Contacts | check | check |
| Web & Social Widgets | check | check |
| Reports & Tracking | check | check |
| Recurring Messages | check | check |
| Free Incoming Messages | check | check |
| Forwarding | check | check |
| Scheduling | check | check |
| Drip Campaigns | check | check |
| Personalization of messages | check | check |
| Message Templates | check | check |
| Integrations | check | check |
| Send-From-Phone | check | check |
| API Integration | check | check |
| Carrier Lookup Tool | check | check |