We've been saying that mobile couponing (see our guide) is taking off for a while now. Now comes word that coupon giant Valpak has embraced the format:
Shared mail giant Valpak is making coupons and offers available to consumers via mobile in yet another indication of the channel's growing appeal for targeted marketing.
The St. Petersburg, FL-based company claims it is focused on reaching people wherever they are, whether on social networking Web sites and on their mobile phones. With this move, Valpak joins rival Money Mailer with its own mobile initiatives for advertisers.
Read the entire article at Mobile Marketer or find out more about Mobile Coupons for your business at Club Texting.