Online Media Daily is reporting that a recent study done by Ingenio has found that nearly a quarter (22%) of US consumers expect to be Googling on their mobile phones by the end of the decade. That's about triple the adoption rate today.

The most interesting result of the study was buried a few paragraphs into the article:

Ingenio found that only 30% of users surveyed had seen or heard an advertisement on their mobile phone, but some 10% took action based on the ad, whether it was visiting the relevant Web site from their phone or another Internet connection, or calling for more information. And 13% surveyed said if they saw an ad, they would want to call or visit the Web site "directly from their mobile phone."

Read the entire Online Media Daily article here.