Mobile retail opportunities are estimated to reach $12 Billion by 2014. Given the importance and relevance of mobile marketing, we believe this projection is valid.

Coupons, incentives, and advertisements are functional and profitable via the mobile device. The mobility adds benefit to the consumer by allowing them portable savings and information. Instead of building models of large scale demographics by age, industry or gender, the goal is changing to use demographics as initial templates to build individual profiles which reflect the true needs of the person or business interacting with your marketing. This is known as personalization in the mobile space.

Continue reading @ The Huffington Post.