SPRINT NEXTEL IS GIVING RETAILERS another way to market, advertise and pull money from the pockets of subscribers. The wireless carrier on Thursday introduced Mobile Shopper that lets consumers buy products via their mobile phones through an e-commerce tool powered by mShopper, a Boulder, Colo.-based company owned by 2B Wireless.

The service allows consumers to search among 7 million products from 30 online retailers such as eLuxury, eBags, JC Penney's, Wal-Mart and Target, which have an opportunity to tie promotions and ads to Sprint's mobile Web application.

And how will Spring promote this service?

While television or radio ads won't promote the service, Sprint spokeswoman Emmy Anderson says the Kansas City, Mo.-based carrier will market Mobile Shopper through text messages sent to some of its 54 million voice subscribers. A link on Sprint's Web site provides a demonstration and literature to educate consumers.

Sprint has been the most aggressive carrier when it comes to getting voice subscribers to sign up for data services, says Julie Ask, wireless analyst at JupiterResearch.

Read more at Media Post's Marketing Daily.