Your customers want to get offers like coupons and discounts from you, and they want to get them on their phone. And how exactly would they like to receive them? Via text message marketing of course:

One-third of American consumers prefer to receive offers on their mobile device via text message, ahead of mobile web, including email (21%), mobile application (11%), and voicemail (8%), according to [download page] a survey released in January 2012 by the UK Direct Marketing Association (DMA), sponsored by Velti.

Check the chart:

Learn more about mobile coupons at Club Texting.