As the holiday season approaches and retailers await recession-strapped consumers, please consider SMS:

Brands and retailers should leverage SMS for the holidays to push private sales, holiday-themed merchandise via coupons, wish lists, mobile commerce-enabled sites and special store hours during this busy time of year.

Approximately 72 percent of American adult consumers send and receive text messages, according to Pew Internet Project. Virtually everyone is text messaging, making it a convenient way for retailers and brands to communicate with consumers.

It would appear that consumers want their mobile coupons to come in the form of text messages:

Read more analysis @ Mobile Marketer.

Read more about SMS marketing for retail @ Club Texting.

Want to learn more about SMS coupons? Read our Mobile Couponing guide.