Mobile Marketer has an interesting case study up about a small shoe store, and the wider implications of its successful mobile marketing campaign:
Dave Sheehan is a salesman for Shirise Shoe Salon with around 1,500 customers on his list. At one point, he’d have to spend 30 hours on the phone contacting each of these shoe-loving ladies to inform them of a sale, but not anymore.
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With 1,500 customers, if he were to spend a minute on the phone with each, he’d cross 50 customers off the list every hour. At that rate, it would take him 30 hours to contact each customer, excluding breaks for eating, drinking or going to the restroom.
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With 1,500 customers, if he were to spend a minute on the phone with each, he’d cross 50 customers off the list every hour. At that rate, it would take him 30 hours to contact each customer, excluding breaks for eating, drinking or going to the restroom.
Instead, he asked his customers if they’d like to be a part of an exclusive club to receive text messages about upcoming sales, and to his surprise, 1,500 said yes.
Dave the Shoe Guy claims that as a direct result from his SMS implementation with only 1,500 customers, his sales have doubled from $650,000 to $1.3 million a year in the span of a mere two years.
Go Mobile Now Or Regret It Later indeed.
Read more @ Mobile Marketer
Learn about SMS mobile marketing for retail @ Club Texting