MediaPost's Online Media Daily reports on the latest transaction in the busy mobile sector:
THE MOBILE CONTENT AND SERVICES feeding frenzy continues, as San Francisco-based SendMe has announced its acquisition of the mbuzzy online and mobile community.
Meanwhile, London-based Refresh Mobile has rolled out Mippin, a service that aggregates, displays and customizes content for a user's mobile Web experience.
Opportunities for marketers to "go mobile" with branded applications, sponsored content and standard mobile ads are bundled into both announcements.
San Mateo-based mbuzzy adds a social networking asset to SendMe's pair of mobile entertainment properties--SendMeMobile.com (a distribution network for ringtones, games and other interactive content) and SoLow.com (an SMS-based bidding game that users play to win prizes like electronics and trips).
With mbuzzy, users create a profile and share pictures, videos and other content via mobile phone or desktop. The off-deck service also allows for instant messaging, chat and status alerts--and it's not tied to any particular carrier or handset, maximizing the potential for market penetration.