With a large percentage of the world texting away on their cell phones, one would think that major retailers would use this to their advantage but according to recent studies retailers are baffled by the cell phone. To help retailers, the National Retail Federation recently published a 176-page guide about the advantages of using cell phones as a marketing device:

"A new study from Forrester Research, Shop.org and the National Retail Federation (NRF) found that 62% of retailers surveyed either have not begun planning a mobile marketing strategy or are still in early stages of development"

To get more facts from this recent study follow this link: http://www.instoremarketer.org/article/61142

Want to learn more about mobile marketing for retail? Visit Club Texting