Text messages may be short, but consumers love them, and you shouldn't expect them to cede their lead among all mobile marketing channels anytime soon:

The data shows 58% of those surveyed predicted that SMS- and MMS-based messaging would be the second most widely accepted form of mobile marketing in the next five years, followed by search with 45%.  The research reveals that users in 2015 are thought to be “more likely to utilize mobile marketing or advertising promotions that are sent to them via their mobile phones than those generated through search, display or navigation.”  Put simply, the carriers are banking on mobile messaging remaining the primary form of mobile marketing for the foreseeable future, which to me is an obvious assumption.

Read more @ Mobile Marketing Watch