Media Post's Online Media Daily has some news on the mobile classifieds front:
MOBILE FIRM IQZONE ROLLED OUT a free service that lets users create, send and post photo and video ads to online classifieds via mobile phone. Meanwhile, Yellow Book USA posted links to a set of online video ads--spots that the local search powerhouse crafted to give advertisers a preview of its forthcoming video classified offering. The two services are the latest examples of how video is shaping the development of both online and mobile classifieds.
IQzone's "Snap Send Sell" service is geared toward the under-30 market--namely, college students aiming to sell cars and textbooks, or find roommates. Users take photos or video of their merchandise, include the ad copy with price and ZIP-code info, and then send to [email protected]. The application then categorizes the item for sale and submits the ad to a number free online classifieds and aggregators like oodle, edgeio, and LiveDeal.
Classifieds are big business--newspapers rely on them for revenue--and developments like this one, along with the ever-expanding reach of Craiglist, spell big trouble for an industry already in deep water.