Europe, always a couple of years ahead of the States when it comes to SMS is trying out an innovative new SMS concept:
Orange has run the world's first in-SMS advertising trial in Switzerland in partnership with Amobee Media Systems, a provider of advertising solutions for mobile phones. Several major brands participated in the project.
Orange ran a trial with SMS-embedded ads in Switzerland to leverage the mobile advertising potential in European markets.
Read more @ MarketWatch.
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