According to an article over at EnterpriseInnovation.net, new reports show that cross-border online shopping is on the rise. 

Cross-border online shopping will be worth $105 billion this year, with 94 million consumers regularly buying from overseas websites, a new report released by PayPal and Nielsen showed. This is forecast to increase nearly 200 percent to $307 billion by 2018, with 130 million cross-border online shoppers.

This is likely to draw even more of a focus on web presence in retail, including mobile marketing presence. But for those who can handle the marketing challenges, catering to a more global market could be a blessing for retail sales.

David Marcus, President of PayPal, says “The emergence of these ‘modern spice routes’ is great news for businesses the world over. Our message to merchants is if you are looking for new ways to grow your sales, especially in an economic downturn, start selling directly to 94 million cross-border shoppers in these 6 markets and own a piece of this $105 billion market.

 

Will this create a marketing struggle for local, small businesses? Read more about this new trend at EnterpriseInnovation.net!