The perennially hip SXSW festival will be making all sorts of information available to their attendees via SMS:

 

All band and film schedules will be available on demand to attendees' mobile devices via interactive SMS. Important festival information will be available on the go by texting requests to Wiredset's 56658 shortcode.

In addition to the on-demand schedule, attendees can sign up for text alerts on the SXSW web site. Band, film listings and festival updates are available to cell phone users and SXSW registrants can get alerts and updates specific to their badge type such as last-minute schedule changes, special events and breaking news. (PR Newswire)

 

R&B group Bone Thugs-N-Harmony have just launched a mobile fan club:

Mobile marketing company Smart SMS Corp. and  R&B recording artists Bone Thugs-N-Harmony have entered into an agreement to launch the group’s first-ever   mobile fan club. The venture will allow music fans to receive texts with artist-related updates and enter to win a variety of prized memorabilia,  including tickets to Bone Thugs-N-Harmony’s upcoming concert tour. Smart SMS and Bone Thugs-N-Harmony will split the net revenue on each 99 cent premium text message. (BusinessWire)

Meanwhile, in Europe, Random House is promoting the release of a new book via SMS:

 

Book publisher Random House is offering consumers the chance to read the first chapter of its new book for free on mobile.

 

It has partnered with content provider ICUE to provide a service which delivers the opening chapter of its latest business manual, 'Life's A Pitch' via SMS.

Consumers are also sent details on how to claim a 40% discount from shops on the book itself. (NMA)