MediaPost's Marketing Daily reports that McDonald's is reviving its 'Morning Impaired' Marketing Campaign, integrating online video, as well as SMS messaging:
The company said it's reupping the effort that it crafted to promote its breakfast menu offerings. This time around, consumers will be invited to create videos about their own morning challenges--like maybe how hard it is to get up and get moving.
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The way the new contest works is that consumers offer their e-mail addresses in exchange for a code to print out a coupon for a free sausage McGriddles sandwich. Consumers can upload their videos to MorningImpaired.com. Then they cast votes for their favorite clips on the site. McDonald's will select three people to serve as characters on the site describing what makes their mornings particularly dysfunctional.
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But that's not all: Consumers who opt-in to receive more marketing messages from the company can receive short codes via their cell phones, prompting even more offers.
We also hear that "FOX NEWS CHANNEL IS THE latest net to strike a deal with Third Screen Media to carry ads paired with its TV content, reports TV Week. Third Screen provides the software to deliver ads on cell phones. Other nets that work with the company include CBS and ESPN."
Finally, Textually rounds up some articles about IN2U, Calvin Klein's new 'Text Speak Fragrance':
Calvin Klein's new fragrance, "in2u" is targeted at the hip 20-somethings of the MySpace generation, with a name that draws on text message shorthand used by the so-called "technosexuals" - a buzzword Calvin Klein trademarked last year. The Sydney Morning Herald reports.
"The cylindrical white plastic and glass bottles - the brainchild of famed New York designer Stephen Burks - clearly draw inspiration from the iPod, which itself has become a generation Y icon.
It launches with it's own social network, whatareyouin2.com where hipsters are being invited to create their profiles prior to the launch - "register now connect later," the site implores.
The fragrance - available in both his and hers versions - will go on sale in the United States and Europe April 1."
Read also related articles from The New York Times.