SMS text messaging can help your business build customer loyalty.

If you aren't already using text messages to connect with your customers, you need to start right now!

Developing a loyal customer base is a huge priority for companies. After all, it's these customers who keep bringing in the business. Sure, there are many ways to go about building customer loyalty, but none are quite as affordable and effective as text message marketing.

Here's a look at why this approach to marketing is so effective for building customer loyalty, and why you need to tap into it sooner rather than later.

95 Percent of Your Customers Open and Read Your Text Messages Within 3 Minutes

With so many people having their own mobile devices and checking them countless times each day, it just makes sense for businesses to use this platform to reach out to new and existing customers.

Here's an interesting fact: 95 out of 100 of your customers who have opted in to receive messages from your business will actually open and read them within 3 short minutes. What business owner wouldn't want to capitalize on that hearty number?

Think about how you react to a text message. You probably read it soon after it comes through, right? With text message marketing, not only will you reap the benefits of having constant contact with your customers, you can also offer promotions and exclusive products that they can take advantage of right away.

Boosting Conversions With Text Message Marketing

People opt in to receive text message communications from your business because they are interested in what you have to say. When your mobile subscribers hear from you regularly, they'll be more likely to take action on whatever it is you're asking them to do. Whether you're sending them a promotion, coupon, or access to an exclusive product, your message will encourage them to engage with your business and redeem your offer.

The average response time after receipt of a text message is approximately 90 seconds. By comparison, it takes 90 minutes on average for someone to respond to an email. The boost in conversions that are associated with text marketing as compared with other forms of communication is well worth the effort, and a good reason to get started with your first campaign.

Identify Your Promotions and Segment Your Audience Appropriately

Everyone familiar with marketing knows the importance of segmenting audiences in order to create more personalized, relevant ads. With a text message marketing campaign, you can effectively reach out to different customer segments, whether they're first-time shoppers, loyal VIPs, or customers who haven't visited your store in a while.

Text message marketing has helped companies realize exponential growth in business.

Over time, you can use past purchasing data and track the results of previous marketing campaigns to decide which group of people will be more receptive to certain deals and promotions you're offering. If the offer is enticing enough for your customers to bite - such as 30 percent off a product or a free item with purchase - you will realistically see a huge response to your text message marketing efforts.

Accurately segmenting your list of permission-based mobile subscribers is an important step towards improving the relevancy of your text message ads. Using customer data to inform your campaigns helps improve relevancy and drive sales over time.

Use the Proper Context in Your Messages to Keep Your Customers Coming Back For More

You can decide when and how often to text your customers based on several factors, depending on the type of business you operate and the specific promotion. For example, if you own a restaurant that's known for its dinner specials, you could send out a text in the middle of the afternoon when people are thinking about their dinner plans. This ensures that the text message is appropriate and effective.

Join Thousands of Businesses Who Have Already Reaped the Benefits of a Text Message Marketing Campaign

One of the biggest benefits of text message marketing is that your offers sent via text are actually being read by your customers on the spot. This can effectively send customers to your store to redeem your offers a lot more quickly, as compared with other marketing platforms.

At Club Texting, we can work with your business to develop the ideal text message marketing campaign with our affordable, easy-to-use services that can help you reach hordes of customers, both new and existing.

Whether you're a realtor, club owner, retailer or event promoter, our text messaging service is the perfect communications solution for your business advertising needs. If you are interested in promoting an upcoming contest, enticing customers with special offers, or conducting polls, Club Texting can help you accomplish your communication goals.

So what are you waiting for? Give Club Texting a try for free today!

Author Bio:

Lisa Simonelli Rennie is a freelance web content creator who enjoys writing on all sorts of topics, including online marketing, social media advertising, personal finance, and anything to do with the internet industry.