Businesses are using text marketing to make connections with customers.

Smartphones have revolutionized the way people communicate. Not only have they made it easier for people to connect with friends and family on the go, they've also changed the way that consumers interact with businesses. If you are a business owner that's interested in building relationships with your customers, text marketing is a great way to accomplish your goals. Text campaigns are versatile, easy to implement, and highly effective. Here's why text marketing campaigns are a guaranteed read, along with some key takeaways for business owners interested in mobile.

Cell phone ownership is increasing
It's no secret that cell phone ownership is increasing. A decade ago, only 65 percent of US adults owned smartphones. In ten years that figure has soared to a whopping 91 percent. Data suggests that cell phone adoption rates are increasing not only in the US, but among international consumers as well. This is good news for business owners who are interested in reaching a broad range of global mobile users.

People are texting more frequently
Many people prefer the efficiency of text messages as a communication tool. Sending a text is faster and easier than making a phone call, so it isn't a surprise that texting has become more popular in recent years. According to 2013 data, 81 percent of mobile owners use their phones to text, an increase of nearly 20 percent over the span of four years. As communicating via text has become more prevalent, consumers have begun interacting with businesses more frequently via this channel.

Customers are using mobile coupons
The key to any good text message marketing campaign is getting potential subscribers to opt-in to receive communications from your business. Recent data suggests that mobile coupon redemption rates have improved in recent years, which signals an increase in opt-ins for companies using text marketing to reach their customers. If you can entice potential subscribers to opt-in for your text communications, the possibilities are endless for your business.

Open rates are high
One of the biggest benefits of text marketing campaigns are the phenomenal open rates. Companies that use text messaging to reach their subscribers enjoy up to a 98 percent rate of receipt. For comparison's sake, email marketers report an average open rate of just 22 percent. With open rates soaring close to 100 percent, there is significant potential for businesses interested in communicating with customers via text message. There's arguably no better way to engage with your audience and build customer loyalty over time.

Open rates are impressive for text marketing campaigns.

Many businesses are exploring text marketing as a way of reaching their target customers. As cell phone ownership has increased globally, people have begun communicating via text message more frequently. Consumers are also using mobile coupons more often, signaling an uptick in subscriber opt-in rates, and open rates for text messages are nearly 100 percent. Text marketing represents an important opportunity for companies interested in engaging with customers. If you're interested in staying connected with your audience, try ClubTexting for free today.

Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.