Mobile phones, particularly smartphones, have revolutionized the retail industry, as shoppers rely on their phones for purchases now more than ever. The retail landscape is expected to change even more over the next three years as retailers continue to respond to consumer behavior. The Mobile Marketing Summit will hit the America Square Conference Centre in London on June 5, 2014, offering retailers the chance to examine the impact of mobile in the retail world and what they can do to stay ahead of the proverbial curve. The event will feature speakers, workshops, an “innovation lab” and more.

On Device 

The event is divided into four streams, the first of which is “On Device.” This will cover what retailers are doing to generate sales on mobile phones and tablets via apps and transactional mobile sites. Sessions include those on the “choices and challenges” retailers and brands deal with when going mobile, the common mistakes companies make when “setting up, running and optimizing their own mobile and tablet experiences,” and even a session on Domino’s Pizza! Entitled Domino’s Journey From a Bricks & Mortar to Online Retailer, the session features the brand’s head of eCommerce, Paul Francis, who will discuss how Domino’s shaped its eCommerce strategy, as well as the company’s plans for the future.

Driving Footfall 

The next event stream is “Driving Footfall,” which will cover how couponing, location-based services and mobile advertising can draw customers to both physical and digital retailer outlets. Sessions will include those on the key retail and leisure news of 2013, the future of in-store promotions and what opportunities m-commerce offers high street retailers, the power of “weather marketing,” and the many reasons to embrace mobile in the world of retail.

In-Store 

The event’s “In-Store” stream will look at how mobile can guide the shopper’s experience while in actual stores. Sessions are set to examine the future of retail in regards to SMS, insights on using mobile to enhance in-store shopper experiences, and the “bigger picture,” i.e. how brands can set themselves apart from the competition via apps, real-time Facebook integration, SMS and more. 

The Future

The final Mobile Marketing Summit Stream is called “The Future,” which (unsurprisingly) looks to the future of retail and what part mobile and similar digital technologies will play. This stream will feature two sessions in addition to a panel discussion. The first session includes Humble Grape founder James Dawson, who will share his story on how the brand’s tech wine bar project and its mobile philosophy applies to apps, purchase systems, location technologies and more. The other session will look at mobile’s influence on the total retail experience, including which trends are set to define the future of the mobile world when it comes to retail. It will also examine beacon technology and the omni-channel personal experience. 

These and other exciting events make up the third annual Mobile Marketing Summit! The opportunity to network is one of the many reasons the summit is so worthwhile. Will you be attending?