Figuring out how to start an SMS campaign is not the easiest task for marketing managers. A great way to launch such campaigns is via the use of mobile coupons. There may be a specific offer relevant to your industry, or your might prefer to come up with targeted promotions for different groups of customers.

A Cellit survey recently indicated that buy-one-get-one coupons were considerably more popular amongst young consumers - around 68% of them prefer this type of coupon. A straight-up freebie with a purchase is more effective than a percentage discount.

Formatting the message in such a way that will engage your audience is a key part of any successful SMS campaign. Here are a few tips to help:

Keep it brief. When crafting your message ensure it is as succinct as can be, while still giving the customer all the instructions they need on how to use  your coupon codes. Use personal language, avoid jargon. Slang, sales-speak, they both stand out - and not in a good way.

Lead the message with your brand name so recipients aren’t just reading (and probably spam filtering) another faceless ‘special offer’. Make sure the offer can be redeemed immediately. Remember, text coupons should reflect the demand for instant value to which smartphone users are becoming accustomed.