When the Federal Election Commission permitted text-2-donate campaigns to extend beyond charity to the political sphere there was a bit of uncertainty about how it would work, how payments would settle...and most importantly, who would gain the most from it. It appears, as we head into the homestretch of the 2012 Election the winner of the text-2-donate channel is Obama in a landslide - we're talking 500:1
Last month, Obama’s campaign reported paying $84,655 in fees to m-Qube Group’s payvia mobile payment service, which manages text-to-donate programs for both presidential campaigns. Mitt Romney’s campaign paid just $1,152, Federal Election Commission records show. The fees — a percentage of the total amount raised via text — suggest that Obama outdid the former Massachusetts governor by a more than 500-to-1 ratio among texting donors.
Head over to Roll Call for lots of stats about this exciting new political tool. Visit Club Texting to learn more about Text Messaging For Political Campaigns.