It's becoming increasingly important for businesses to get onboard when it comes to mobile marketing. With the consistent increase of those accessing the Internet using smartphones, it's just a matter of time before those without a solid mobile marketing strategy are left in the dust:

The year 2013 will see an increase in the number of people who only access the Internet through their mobile devices, whether tablets or on smartphones. It’s more convenient for people to use their mobile – it’s already switched on and is always with them. For businesses this opens up numerous opportunities for mobile commerce.

But it doesn't stop there:

Retailers will continue to incorporate mobile solutions into their sales strategy by offering special discounts, mobile coupons, mobile shopping etc. with targeted advertising. This trend will further grow in 2013 with retailers looking at new ways to attract and retain customers.

* Mobile Apps – The mobile apps have exploded in 2012 with app stores promoting thousands of different applications. This trend will continue in 2013. Mobile apps are very important for mobile marketers to target the type of applications based on the popularity of apps.  The app Internet market was recently estimated to be worth $2.2 billion, according to Forrester Research, which also who predicted that the market will expand by 85 percent. Marketers will increase in-app advertising to generate more revenue in the coming year.

* Cloud – Cloud storage and cloud-based services will become more important in the 2013 and beyond, allowing users to access and share information anywhere. Users will be able to capture and edit data from multiple channels such as desktop, phones and tablets and any changes are automatically pushed to other devices. Consumers were the first adopters of this technology, and now it’s quickly being adopted by business.

To read more, visit Mobile Marketing News.