Mobile advertising sales are expected to increase significantly in the coming years. The problem is that a lot of companies are still not completely sure how well their efforts are paying off. Without their confidence in the value of mobile marketing, how long will this trend hold up?

“The most significant issue for ad buyers,” reads a new report from MIT Technology Review, “is that they don’t know if the ads are working, like they do on desktop computers.” The report cites data from the Interactive Advertising Bureau, which indicates that all media depend critically upon reliable metrics for audience reach.

Marketers are desperately looking for a reliable way to keep track of exactly how profitable their mobile marketing efforts are priving out to be - and there may finally be a solution:

A full-service platform, AD-X Tracking monitors clicks, installs and in-app events to provide up-to-the minute intelligence regarding mobile app usage and engagement.

Read more about this breakthrough platform at MobileMarketingWatch.com!