According to MobileMarketing.com, the Mobile Marketing Association (MMA) has announced new guidelines for mobile marketing:

With mobile advertising rapidly evolving, there is a critical need for standards and guidelines to unify the industry and maximize its potential for growth and development, the MMA said today in its announcement of the finalized guidelines.

 

With the growth of the mobile marketing, it's become increasingly important for the industry to develop a standardized set of guidelines across the board:

“Finalizing these guidelines is the culmination of a tremendous amount of effort and input from the industry leaders who are incredibly passionate about bringing a higher level of standardization and accountability to mobile advertising,” says Richy Glassberg, COO of Medialets.

 

Read more about the new guidelines at MobileMarketing.com!