An interesting article over at MobleMarketingWatch.com reports that more U.K. users are beginning to opt-in for retail-related SMS.

More than 7 million people in the United Kingdom may opt-in to retail messaging on their mobile devices by 2015, marking growth of 38% over today.

Also, while women are more likely to opt-in for retail, men are still more open to receiving regular messages. One expert says:

“Consumers want to feel in control, not spammed in their personal space, so it’s up to retailers to make sure they truly understand how best to reach their followers with a view to turning them into regular shoppers."

 

Is this a sign for an upcoming U.S. trend? Read more about these new findings at MobileMarketingWatch.com!