According to statistics provided by IDC, more smart phones are being sold than desktop computers. During this year the number of people using smart phones has nearly doubled, creating a new way to market and sell goods. Although some retailers have already began mobile marketing, most retailers are still unaware of the advantages of using mobile marketing.

“The data is clear, whether it’s the enormous amount of time spent on mobile or the dollars spent directly, consumers are there,” said Andrew Koven, president of ecommerce and customer experience at Steve Madden, New York. “For these reasons, retailers need to have some presence to accommodate at least one if not all of the consumer’s uses for mobile.”

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To learn about how retailers can use mobile marketing, Visit ClubTexting.