For all of those retailers who still send customers coupons via email or hand out reward vouchers there’s an easier way to gain customer loyalty: SMS messages. Instead of having customers print out page-sized coupons and present them all crumpled up at the register, with mobile coupons customers simply receive a notification which contains a coupon link and present it to the cashier.

“This is easier for the consumer and for the company as well, which now has less need to print and distribute expensive catalogs. The conclusion is simple – mobility is a key to the future success of loyalty programs.”

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