According to Mobile Marketer the rush is on:

On the heels of Steve Jobs’ official introduction of Apple’s iPad, marketers and developers are racing out the door with applications and advertising services for the new tablet.

Mobspree has launched TouchPlay, an interactive publishing service that uses the iPhone and iPad’s rich-media capabilities. First up on the platform is “Ordinary Mary’s Extraordinary Deed,” a copublishing collaboration between SnackLogic and Gibbs Smith.

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Scoreloop, a provider of social mobile games, has begun development on games for the iPad.

The game developer said the iPad will allow for a more sophisticated gaming experience with integration of its play challenges, achievements, friend recommendations and social network integration. Scoreloop also supports the iPhone and Google’s Android devices.

Read more @ Mobile Marketer