MediaPost's MediaDailyNews reports that Safeway has jumped into the mobile couponing game:
Two more supermarket chains are introducing mobile coupon services for shoppers, marking another advance for this increasingly popular marketing channel.
Tom Thumb and Randall's -- both owned by Safeway -- are currently cooperating with packaged-goods manufacturers General Mills, Unilever and Kimberly-Clark to offer shoppers 21 coupons for goods like pre-packaged tossed salad and children's cereal.
Read the entire article @ MediaPost.
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