A new report from Jupiter Research confirms what many in the mobile marketing industry know (and have read about in many other places):

It’s no secret that display advertising has seen the largest hit, but the recession is not all to blame for the steep decline.  Other forms of more targeted advertising have proved to not only be more cost efficient, but much more effective.  Mobile marketing is holding steady through these tough times because it holds these two attributes.

What’s more interesting is that mobile marketing in general is seeing the same amount of investment that it did before the economic crisis even began, according to the report.  Windsor Holden, principal analyst at Juniper Research, believes this could lead to the mobile advertising sector becoming more widely adopted by marketers than it otherwise would have without a recession.

Read more @ Mobile Marketing Watch