TMCnet provides some important info on mobile marketing, courtesy of Valista:
The company stresses launching simple offers that can be understood by customers.
Often, customers give up an offer because it is too complicated to understand. This results in lost revenues for the companies and also a loss of credibility if the offer turns out to be what the customer didn’t expect. Simplifying the offer, and also its terms and conditions can be a great way to tackle this problem.
Valista says that to avoid complaints due to misunderstandings, companies should companies should clearly explain any discounts or commitment periods associated with offers. Companies can also simplify the delivery process for anything sold and bundle products that are of similar type, says Valista. Bu they should take care not to bundle more than 3 products as it will increase the cost of the bundle, and will likely reduce customer’s interest in the offer.
Read more @ TMCnet.