WeatherBug(R), the leading provider of live, local weather information for consumers and professional users, launched an integrated mobile advertising campaign today for the cold and flu season. The new ad-supported Wireless Application Protocol (WAP) campaign, which runs throughout the winter season, integrates daily forecast information from WeatherBug, cold and flu tips, and outbreak statistics and maps from the Center for Disease Control and Prevention (CDC).
Mobile users can also subscribe to receive a free daily text alert from 4INFO, the leading text messaging service in the United States, which includes daily forecast information and cold and flu outbreak information from the CDC that is geo-targeted to a user's specific ZIP code. Consumers can simply visit weatherbug.com on their mobile device to subscribe to the service.