Earlier, we told you about how Obama would be announcing his VP pick via text message. So how did it go?
The market researcher estimates that 2.9 million U.S. mobile subscribers received a text message from the Obama campaign Aug. 22-24.
“The VP message was sent in the late hours of Friday night and is, by many accounts, the single largest mobile marketing event in the U.S., to date,” said Nic Covey, Chicago-based director of insights at Nielsen Mobile.
Head over to Mobile Marketer to read more, or visit Club Texting to learn about mobile marketing for political campaigns.