Anheuser-Busch, maker of the Budweiser and Bud Light beers, is tapping into mobile via a text-to-win sweepstakes.

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Consumers in North Carolina, South Carolina and Virginia are asked to text BUD to 839863 to enter the “Gas Up and Go” SMS sweepstakes.

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When consumers text in they get a message back thanking them for entering the contest. There is also a link to the sweepstake's microsite at http://www.budcm.com/freegas, which provides them with more information regarding the promotion.

The initial call-to-action can be found on in-store signage. This campaign will run July 1 through Aug. 31. The winner will be selected in a random drawing on Sept. 1.

Anheuser-Busch’s text-to-win sweepstakes replaced its former paper sign-ups, in part because people would often steal tear-pad registration sheets.

Read more at Mobile Marketer.
Or head over to Club Texting for more information about text messaging contests.