IKEA has launched a mobile loyalty program to build a database of consumers interested in receiving discounts from the home furnishings retailer.

So how does it work?

The calls to action for the mobile loyalty program are posted online and promoted via email campaigns.
In-store signage asks consumers to text IKEA1 to short code 30364.

Texters get a message back letting them know that they will be receiving at least one IKEA message per week with deals, games and alerts.

Users can opt out by texting the word STOP to the short code 30364.

A few seconds after opting-in, consumers receive their first coupon and are instructed to bring it into the store to scan it at an IKEA mobile kiosk. The kiosks print a physical coupon.

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