Just how effective are text message based mobile marketing campaigns?

It’s good to talk, but the second most popular activity on a mobile phone is text messaging. It also happens to be the most successful mobile advertising medium, according to a recently released report by the DMA. Of the 800 U.S. mobile phone users surveyed, 70% said they had responded to a marketing text message whereas just 41% had responded to a survey and 30% to email offers.

Read more @ Biz Report.
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