Justin Oberman of mopocket discusses Chase's successful Text-2-Win US Open campaign:

As I was saying, from June 9th to August 9th all over New York, New Jersey and Connecticut, ads on top of taxi cabs, on bus shelters, on payphone kiosks, on billboards and in the subways Chase advertisements are drawing your attention (in text speak) to send the text message “Win” to the shortcode “CHASE (24273) for a chance to win free tickets to the Open. The exact reading being something like “Tennis ne1?” or “Cu @ the Open” followed by a much smaller print saying

“You could win US Open Tickets.
Text ‘Win’ to Chase (24273) Now”

Chase will immediately text back entrants to notify them if they’ve won or lost.

Click here to read more @ mopocket.
Click here for more information about Club Texting's Text-2-Win Program.