OnlineMediaDaily reports on a Hearst's major mobile marketing move:

Hearst Magazines Digital Media will extend a service that links print ads to mobile marketing across titles including CosmoGIRL, Cosmopolitan, Good Housekeeping, Redbook and O The Oprah Magazine.

For the last two years, Hearst has partnered with mobile tech provider ShopText to place mobile codes in CosmoGIRL ads that allow readers to order product samples or enter sweepstakes via their cell phones. After an initial purchase, users need only text a keyword and PIN to buy products advertised in the magazine.

Read more at OnlineMediaDaily.

Visit Club Texting for more information about mobile marketing for magazines.