It seems like every day another story is published about the growing mobile advertising market. Well, here comes another one:

 

eMarketer projects mobile ad spending overall to cross the $1 billion threshold for the first time, jumping to $1.55 billion in 2008 from $878 million last year. The market research firm also predicts the mobile marketing industry will execute its first campaign of more than $1 million and that "local mobile search will become a huge battleground among Web giants, mobile operators and local directory publishers," according to Senior Analyst John du Pre Gauntt.

Other analysts also expect the mobile screen to become a more advertising- and e-commerce-friendly medium in 2008.

"As an ad medium, mobile is no longer a novelty and some interesting and creative mobile campaigns and promotions emerge this year," wrote Greg Sterling, principal at Sterling Market Intelligence on his Screenwerk.com blog. He also foresees mobile devices playing a more crucial role linking the Internet to brick-and-mortar stores by providing in-store price-comparison and product information.

 

Head over to OnlineMediaDaily for more analysis.