Nieman Marcus  Group Inc. has created a mobile shopping site which allows customers to browse and purchase items via their mobile devices. All customers have to do is visit Nieman Marcuse's website through their mobile phones and from there they can purchase anything from designer handbags to couture dresses. Everything available on their website is available on their mobile site. In addition to purchasing items, customers can also manage their accounts, track orders and check store locations. Gerard Barnes, president and chief executive officer at Neiman Marcus estimates that the company will be completely mobile by fall.
 

“We are hoping to increase traffic to our site as well as sales,” said Ginger Reeder, vice president of corporate communications at Neiman Marcus Group."The mobile site targets our traditional online customer who wants quick and easy access to new product right away and a younger customer who perhaps has more experience with mcommerce. We created the mobile site to enable our customers to shop at Neiman Marcus with ease, anywhere they may be.We know that they purchase [expensive items] from our Web site, so this merely gives them another way to access the site,” Ms. Reeder added.

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