As a part of their recently unveiled Run Easy marketing campaign, Reebok is encouraging consumers to text in to to the short code RUNEZ. The messages are posted to the Run Easy website, where they are sorted by origin on a mashed up Google Map.

Meanwhile, New York City is promoting HIV awareness with an innovative texting information service. New Yorkers can text their zip code to the short code KNOWIT, and the City will respond with a list of nearby testing centers.

Finally, ABI Research recently issued some lofty predictions for the future of mobile marketing:

By 2011, the value of this market will reach $19 billion, including mobile search and video advertising. ABI Research also expects some of the highest levels of spending to come in the broadcast mobile video space. By 2011, it will surpass SMS as a source of mobile marketing spending, due in part to mobile broadcast networks’  presence in all major markets. In 2011, ABI Research expects spending for broadcast mobile video advertising alone to reach $9 billion.

Read the press release or the whole report ($) (via FierceMobileContent).