The Christmas pudding has digested its way through everyone's systems and the hangover from the New Year's sherries has finally worn off. Back into the usual grind of work and weekends, everyone is pushing harder, drinking less and running out of excuses for the one thing they all know they should be doing: exercise.

With this latest wave of partly-motivated, partly-reluctant clients flooding their way, personal trainers tend to experience a two-part flow during January -- although their newest additions seem keen at first, they usually wilt away after a few weeks. Keeping them to the plan is never easy, but there's one form of communication that could provide the extra push they need: mass text messaging.

Mass Texting to Maximize Training

Text message marketing is growing in popularity among trainers, gyms, health clubs and other similar businesses, as it gives professionals the opportunity to motivate their clients from a distance, remind them of events and commitments, and make them aware of new offers.

Not only does this aid the valuable relationship trainers already have with their clients, it can also be personalized and categorized with different messages sent to various groups. That way, what a trainer says to their Monday spinning class will be relevant to them and not their Friday weight-training proteges.

As for the possibilities themselves, there are numerous ways to put mass texting to good use. Here are some of the main ones to get the imagination flowing.

Schedule Extra Classes

A trainer's dentist appointment gets canceled and suddenly they're left with a free afternoon. They'd love to take this opportunity to fit in an extra lesson this week, and with text marketing they can quickly muster a big enough gathering to make it worthwhile.

Fill in Those Final Places

It can be frustrating for trainers when a few people don't turn up to class and they can think of others who'd really benefit from taking their place. With bulk text messaging, they can reach them instantly and leave no mat unoccupied.

Advertise a New Class

The world of personal fitness is incredibly varied, and with so many methods to try trainers will often want to branch out into new areas. Advertising these in a bid to find new people can be costly and ineffective, yet being able to inform their existing -- and satisfied! -- clients through a text marketing service is more likely to result in a successful head-start.

Dietary Reminders

Sticking religiously to a new diet is never easy, and it's hard to motivate clients when you only see them occasionally. Being able to send the odd reminder via text marketing -- whether it's a kind note to eat more fruit or a cynical comment about leaving the kid's birthday cake alone -- helps keep them on track.

Try out Text Marketing for Free Today

Mass texting can open up so many new opportunities, and the list above only scratches the tip of the iceberg. Put it to good enough use and a trainer might even find their clients are sending them the first text instead.

Seeing as this is a relatively new concept for many, it helps to have an easy-to-use platform when getting used to it, with live support there to give some helpful advice if needs be. We can provide just that, and what's more you can try Club Texting for free today. Get marketing now, and see how texting can revolutionize training.