Mobile Marketing Is The Future:

PRE-TEENS IN THE U.S. ARE more connected than ever before, thanks to the widespread use of mobile phones.   

The Nielsen Co. released the findings of an in-depth study on the mobile media and cross-media behavior of U.S. "tweens" (ages 8-12). The report estimates that: 35% of tweens own a mobile phone, 20% of tweens have used text messaging, and 21% of tweens have used ring & answer tones.

While text-messaging and ringtones remain the most pervasive non-voice functions on the phone, other content such as downloaded wallpapers, music, games and Internet access also rank high among tweens. According to Nielsen, 5% of tweens access the Internet over their phone each month. While 41% of tween mobile Internet users say they do so while commuting or traveling (to school, for example), mobile content such as the Internet is also a social medium for this audience: 26% of tween mobile Internet users say they access the Web while at a friend's house, and 17% say they do so at social events.

Forget toys--texting and downloading are preferred activities of the tween set, who are turning to their phones for in-home entertainment. About 58% of tweens who download or watch TV on their phone do so at home, 64% of tweens who download or play music on their phone do so at home, and 56% of tweens who access the Internet on their phone do so at home.

 

Read more @ OnlineMediaDaily