mocoNews.net is reporting on an interesting development in the nascent Mobile TV arena:

Rentrak, a company specialized in measuring TV viewing, has sealed a deal with mobile TV provider Hiwire to measure mobile TV viewing. Rentrak will provide Hiwire—a subsidiary of Aloha Partners, the largest owner of 700 MHz spectrum in the U.S.—with information on total viewers of video programming and of video ads on mobile phones. This data will no doubt be the ace in the hands of TV networks providing content to mobile TV providers as they seek to sell ads in mobile content.

Read the full press release (via MocoNews.net)