Nothing like a good auction to kick off a new year. And Hong Kong is the place for all the excitement.

The Hong Kong government said that it will “auction three mobile TV licenses in 2009,” a move that could put city viewers one step closer to watching their favorite dramas and soccer matches on the go.

The licenses (which will span fifteen years) will allow operators to broadcast in the DVB-H standard common in Europe and in the T-DMB standard common in Korea. High bidders for the licenses will have to begin broadcasting within a year and a half, putting the start of the market’s mobile TV rollout in the second half of 2010.

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