MediaPost's Online Media Daily is reporting that LG and Billboard have teamed up to offer thirty lucky wannabe rock critics the chance to cover summer concerts on Billboard.com, using LG enV camera phones.

Details:

With "Mobile Beat," up to 30 contestants will spend this summer competing as mobile music journalists--going to music concerts, snapping pictures with an LG enV camera phone, and then posting photos and reviews to a personalized blog on Billboard.com. The contest will culminate in mid-September, with the winner receiving an all-expense-paid trip to the Billboard Music Awards, complete with red-carpet access.

How this came about is even more interesting:

"The editors actually brainstormed about doing a concert series with a blog around it, but we didn't have a specific writer in mind," said Stacey Gross, marketing director, Billboard. "We thought creating a contest would be a great way to connect with our readers and get them excited about the brand as a whole."

Read the entire article at Online Media Daily.

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