Annual Halloween attraction Scream Country Haunted Forest used mobile to create awareness and generate hype around the event this year. Scream Country ran 30-second television spots on the Cox Media network asking viewers to text the keyword SCREAM to short code 269411. The TV spots ran in the Oklahoma City and Tulsa markets.
Viewers who texted in got a message back that said, “Congratulations! U R entered 2 Win 4 Frightening tickets 2 Scream Country Haunted Forest. Visit www.ScreamCountry.com for more haunting details.”
Then texters got a follow-up message that said, “Reply YES 2 Win more chilling prizes 4 Halloween from ScreamCountryHauntedForest & get Xclusives from Cox+ptnrs. max 4msgs/mo. Std txt rts aply. Reply YES now!”
This campaign saw a 56.82 percent double opt-in rate and a 25 percent increase in attendance at Scream Country Haunted Forest this Halloween.