While to some, email and SMS marketing seem very different, the reality is that they have quite a few similarities. With the help of both technologies, a company can promote its services or products and ensure it connects with potential or current customers to make conversions.

In the world of marketing, think about integrating promotional endeavors into a single, cohesive campaign. Both SMS and email marketing can bounce off one another, while maintaining your customers' attentions.

Add SMS-based call-to-actions to your emails

To increase the pizzazz of your emails and to connect them to your SMS marketing endeavors, add an SMS call-to-action at the end of your email. For example, you can send emails informing the recipients that they can get a discount if they send a text to a particular phone number. This way you will be able to obtain a potential customer's phone number, and at the same time you make the process worthwhile for the user because - let's face it - getting discounts is always great.

Send SMS reminders after your emails

Once your marketing email has been sent, send reminders via SMS. For example, you could send an SMS message to customers who, in the past, purchased a theater ticket because of one of your email marketing campaigns on the day of the performance, reminding your customer that it's the day of the performance. You could also send emails to follow up on SMS marketing messages.

Reconnecting with stagnant subscribers

There are times when you send lots of emails but a group of users aren't responsive. Of course, the first step would be to lessen the frequency with which you send emails to your customers, but you can also send a message via SMS to check up on those non-responders. The downside to email is that messages can accumulate throughout the day, and in many situations people will just have a hard time going through them all. With SMS, a response is often given much more quickly.

Captivating and maintaining your audience's attention

With the help of email marketing, you can get a massive amount of potential customer data, and you should integrate your SMS marketing here as well. Sharing information such as discount codes in your emails as well as your SMS campaigns makes people read both of them, and you are bound to get much better exposure because of that, not to mention that you will have a higher chance of obtaining conversions if you combine both marketing campaigns efficiently.

You can add links in both

The main idea here is to seamlessly integrate links into both your email and SMS strategies to promote a better image for your business and, at the same time, bring in better branding efforts. And, of course, to get potential customers to visit your site and blog.

SMS and email marketing can easily work together to make your campaign a success; all you have to do is find a way to integrate them cohesively into your promotional endeavors.

The writer of this article is a professional blogger and writer. If you want to read more articles from Bilal Ahamd. Visit his blog or follow him on twitter @techmaish.