Last week Reuters ran a story on the prospects of the mobile advertising market--all signs point to extraordinary growth.

The more than $500 million mobile advertising market looks set to multiply in just a few years, helped by new technologies and the spread of more advanced phones.
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"It will certainly be in the $4.5 to $5 billion range in terms of the marketplace (in five years)," he said, adding that estimates for the annual market now range from $500 million to $900 million.

"I think you need to be there. That's money that's coming from some place. It's coming from other media," Falco said.
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Strategy Analytics, one of the most cautious forecasters on mobile advertising market growth, has forecast global mobile advertising market will reach $574 million this year and grow almost three-fold by 2010.

Continue reading at Reuters (via mocoNews)